The first project for the second year was to re-brand one of the top 100 companies in the world. We had to choose this company, and define a reason for a purposeful re-brand; one that we could justify and one that we could show through various forms of design and research & development. For this project, I chose the masculine brand Gillette. For this re-brand, I thought about how the famous slogan 'The best a man can get' could be applied for everyone...why can't Gillette be the best anyone can get? This was my starting point.
After doing these designs, I looked at magazine advertising, primarily the magazines 'Men's Health' a& 'Women's Health', as these will be the main magazines where advertising will be held for these products. I then created 2 different sized versions of the advert (as the 'Men's Health' also comes in a smaller sized magazine).
This was followed by a very small video I had help creating. The aim was to develop a very, very small teaser add for television advertisements, to try and make people think about what new brand it can be; and for those who know or guess that it's Gillette, it'll make them wonder why it looks different, and what is the purpose of the new looking Gillette. I used a lens flare on the flat G, to give the G that sharp, sleek, curve look and feel, and to me personally that shows advancement in a product or a design; very similar to eg. an Apple product.
The last thing I did was redesign the Gillette website. I thought about the language page, the home page, a male page, female page and a unisex page, all with varying links on them that range from product details to events Gillette is hosting or taking part in, and even a link about how normal people are getting involved in the product.
|Home page - Aim is to hover over each segment|
and it'll open up the page you wish.
On the whole, my re-brand was successful. My tutors told me I had found a problem and that I had solved it. Apart from a few issues with type, I had lovingly created a new brand for Gillette and that I had been successful. I was really happy with the feedback, considering that I felt I wasn't going to get anywhere with the project,